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Ideas with speed, heading to the finish line.

Luis Cuervo

Luis Cuervo

Su estilo de escritura está ligado a la estrategia:

"No escribo ideas para buscar adaptar a estrategias, no lo considero profesional. Creo o creas la estrategia y luego genero la idea estrictamente basado en ella"

Su capacidad para escribir textos publicitarios para el mercado Hispano en Estados Unidos está fundamentada en 20 años como escritor creativo y estratega publicitario en idioma Español para países tan culturalmente diversos como Colombia, Panamá, Perú y México.

Ha sido entrenado por agencias publicitarias de Brasil, España, Estados Unidos y ha trabajado con Agencias de publicidad y Compañías de diferentes lugares del mundo y en varias clases de estrategia y de escritura.

Durante los últimos años de su carrera ha trabajado además como traductor y transcreador en cuentas como IKEA y Sprint para todo el mercado Hispano en los Estados Unidos.

Sus últimos 10 años viviendo en los Estados Unidos lo han expuesto a las diferentes culturas hispanas del mercado en ambas costas del país. Ello hace que su redacción sea clara para todos los hispano parlantes en sus diferentes culturas, sin dar excesivo peso a ninguna, a menos que sea requerido así.

Millstone

experience

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Luis Cuervo

Born to Present

Owner

My name is my brand, it offers services and on Advertising for Companies

A professional life dedicated to the Advertising business, from printing to web, copywriting, copy translation/transcreation, strategy, branding, graphic and web design. Positioning products and companies such as Ikea, Sprint, Panasonic, Clorox, Scotia Bank and many more.

Here the short list of companies that I worked with in the last 17 years aprox.

Companies

 

JWT / S.C.P.F   

IKEA USA: Transcreator, copywriter, translator for the Hispanisc market.

 

Pelion, Sunrise, Fl

Advertising Director

 

Inspire Culture, Dallas, TX  

Sprint USA: Transcreator, copywriter, translator for the Hispanisc market.

 

The Bonner Group, West Palm Beach

Creative Copywriter

 

Ocean Drive Magazine, Miami

Journalist

 

BPMedia  Partners Advertising

Creative Director

Political Strategist Colombia        

Political Campaigns Strategist

 

Toro Fischer America

Copywriter, Strategist

 

Lorente Group, (EURO RSCG )

Creative Director, Copywriter Strategist

 

Genesis Advertising

Panasonic Latin America: Creative Director, Strategist, Copywriter

 

Grey Advertising, Panamá

Creative Director, Strategist, Copywriter

 

Arango & Associates

Creative Director, Strategist, Copywriter

Applied International Research

Creative Director

Servientrega

Creative Director Jr.

Studio Verde

Copywriter Junior

Skills and Values

I consider skills as important as values. If I were in front of you, my answers about it, must be revolving around this percentages

  • Spanish copywriting
  • Strategy
  • Hispanic culture knowledge
  • LATAM market knowledge
  • photoshop
  • html
  • photography
  • Team work
  • WordPress
  • Individual work
  • Reliability
  • Resposability
  • Honesty
  • Professionality
  • Hard working
  • Years of experience (15+)

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Works

 

 

 

 

 

 

 

 

Contact Luis Cuervo

Using the contact form to send him email at below

Let's Keep in touch

You can use the following information to contact me if you want to join me or anything need to communicate.

Name: Luis Cuervo
Phone: 954-297-5676